EARLY BOOMERS AND THE SILENT GENERATION
(1940-1960) this generation rejected traditional values. they have a tremendous amount of expendable income.
They have been increasingly strengthening their presence on social media apps such as Instagram, Twitter and Tik-Tok.
Are an underserved and overlooked demographic in many industries. They have a large amount of capital to expend but many times are marketed to incorrectly.
Are interested in experimenting with fashion and love bold colors and clean lines within apparel.
Have the time, desire, and income to richly contribute to any industry such as beauty, fashion, skin care, automotive etc.
THOUGHTS AND BEHAVIORS
There has been an new emergence of boldness and embrace and celebrating maturity instead of dreading it.
Also there has been an effort to de-stigmatize older women wearing certain apparel that is seen to only be for young people
MEDIA REPRESENTATION
Older models and influencers have been influential in shifting the narrative about growing old.
There has also been a resurgence of older women and women painting a exciting picture of growing old in the media and the movies, as of late.
This has been pivotal in breaking boundaries for the boomers.
HEALTH AND WELLNESS
Many older men and women have begun to take their health more seriously. Marathons, swimming, and yoga are just a few of the activities that seniors have been engaging in.
Busting the myth that seniors are frail and weak and showing that they are still strong and active.
Various health clubs and studios have catered to the older generation and have even crated specific classes for them.
Seniors are surprisingly a large market for health and wellness merchandise, etc.
FASHION INTERESTS
Boomers have a large amount of disposable income.
They lived during a time of abundance, and many have carried that same lifestyle into today.
They have the money to spend on fine clothing and refined experiences.
They can afford to take care of themselves well.
TECHNO SAVVY
Many Seniors are surprisingly Adept with technology, despite the pervasive rumor that they are not.
They are steadily becoming more and more technologically savvy.
They are beginning to order online and engage with social media more.
The older generation has begun to integrate technology in their everyday lives.